Fear Factor and Play-Acting in Today's Consumption-Based Living

Let me start by saying that today the biggest marketing tool in use is 'fear'. Just take a look at the advertisements and jingles marketing products and even in day to day interactions from office to home you will find out that what ensures there is 'sales' is 'fear'.

Is it the fear of getting tooth decay or is it to avoid hypertension, diabetes and cancer? We are today driven by fear and because the media know it they surreptitiously employ it to get us 'consuming' and spending.

I call this 'emotional blackmail' as they feed fat on the fear of people. But who cares since you will always find that we are ever ready to be 'blackmailed' so...

Another tool that is employed is 'mob tactics' because many people live their lives for others. It is thus very easy to lure a whole 'demographic' into buying a product simply because they need to maintain 'status and sustain an image of 'success' that they are hanging onto with their life. So why won't there be corruption and fraud since everyone is busy trying to be someone they are not. We are all acting. Keeping appearances.

Is it the shopping that takes place with people buying loads of useless junk that they hardly need or is it the fake embellishments that go into a having 'wardrobes' that are enough to make a difference somewhere, we all have taken to playing out scripts that many a time do not reflect our 'realities'. But hey that's what's called keeping it real and you won't understand Aliyu!

Okay sorry I mentioned it. Just assume we didn't have this conversation.

Good day.

Comments

  1. Unknown13 February 2014 at 11:53

    Well said. What role does female nudity as advertisers' tool play in sustaining what you called consumption-based living?

    ReplyDelete

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