Excerpts from the Thinkific Digital Learning Trends Report 2023

 According to the Thinkific Digital Learning Trends Report, in 2023, content- and course-creation has to be about the 3 Cs: Community, Convenience and Control.

Community: Your community is your most valuable — and maybe most underused — asset. Engage with them early, often, and authentically, and they’ll (gladly) do a lot of work for you, from ideation and market research to lead generation and quality assurance. In order to scale your business, you need a direct line of communication to your community, so make sure how your learning products are hosted can support that kind of growth.

Convenience: The content you create needs to be convenient, tailored to how and when your audience wants to consume it: short, sweet, and designed for mobile. Anticipate their needs through every step of their customer journey so that just before they find themselves asking “You know, a ______ would be super helpful right now,” they’re getting content from you that fills in that blank.

Control: In the face of economic uncertainty, you need to take control, as much as possible. Insulate your business from external factors through self[1]monetization, revenue stream diversification, and course hosting solutions that put you, not a marketplace, in the driver’s seat. After all, it’s your expertise, your time, and your money — it’s your personal brand.

The-Digital-Learning-Trends-2023-Report.pdf (hubspotusercontent-na1.net)

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