Excerpts from the Thinkific Digital Learning Trends Report 2023
According to the Thinkific Digital Learning Trends Report, in 2023, content- and course-creation has to be about the 3 Cs: Community, Convenience and Control. Community: Your community is your most valuable — and maybe most underused — asset. Engage with them early, often, and authentically, and they’ll (gladly) do a lot of work for you, from ideation and market research to lead generation and quality assurance. In order to scale your business, you need a direct line of communication to your community, so make sure how your learning products are hosted can support that kind of growth. Convenience: The content you create needs to be convenient, tailored to how and when your audience wants to consume it: short, sweet, and designed for mobile. Anticipate their needs through every step of their customer journey so that just before they find themselves asking “You know, a ______ would be super helpful right now,” they’re getting content from you that fills in that blank. Control:...